Full-stack video studio. Zero mystery middleman.
Richie Griffin DigiCo is a Las Vegas video studio built for brands that need the work done without assembling a committee of vendors. Shoot, edit, motion, drone, FPV, voiceover, hosting — in-house, on purpose, no mystery middleman.
You've heard my voice on gas pumps, TV, radio, Hulu, YouTube, and probably your car. The point is simple: make the thing sharp, make it useful, and make boring illegal.
The studio runs on a model most production shops don't: one operator across the full stack. I shoot the project, I edit the project, I voice the project, I cut the motion graphics, I direct the on-camera, I fly the drone, I deliver the file. The video industry's default is the opposite — a producer hires a DP, who hires a sound engineer, who hires a colorist, who hires a motion artist — and the project's biggest cost becomes the coordination, not the content.
That model breaks for a specific kind of client: brands that need ongoing content velocity, on-brand consistency across every property, same-week (or same-day) turnarounds, and one accountable operator instead of four agencies arguing over a final pass. That's the lane this studio is built for. The math works because the deliverables compound — the studio learns the brand, the producer is the editor is the colorist, and the production calendar gets ahead of the marketing calendar instead of constantly catching up.
Make Boring Illegal isn't a tagline. It's a filter on which projects we take. Full breakdown here.
Plenty of video production work in Las Vegas is fine. It's adequate. It's the brand-spec equivalent of airport-lounge wallpaper — clients see it, sign off, the industry moves on. The work doesn't fail. It just doesn't earn the next click. We pass on those projects. The brands we keep are the ones where "fine" isn't a goal — where the deliverable has to do work in the world, get watched on purpose, and beat what their last vendor shipped.
Long-running partnerships: Terrible's (six-year creative retainer across 300+ Southern Nevada hospitality properties — gas, c-stores, car wash, F&B, taverns, gaming). Bestie Health (zero to 4.6M YouTube subscribers across ~100 long-form episodes). Nevada Youth Sports Top 5 (sponsor-validated weekly highlight content engine).
Combat sports + pro athletes: Cody Crowley — Beyond the Lights documentary series (placed on UFC Fight Pass tied to a Crowley fight). Long-running relationship with Arian Foster — behind-the-scenes documentary work going back to his first Pro Bowl, before the rest of the world was filming him.
Broadcast + agency-adjacent: Las Vegas Raiders adjacent campaigns. UFC Fight Pass placement. Sinclair / News 3 / CW regional broadcast. Dan Mullen / UNLV host work. NCSAA Spring 2026 highlight submissions.
Some of the work is on a public timeline. Some of it isn't — behind-the-scenes documentary work for Foster around his first Pro Bowl never released publicly, but the relationship that started there is over a decade old now. The pattern over the years: athletes and brands who let me into the actual work tend to keep coming back.
"Rich was filming me back when nobody else was. He has the eye and the timing for athletes — I've been telling people for a decade he's the real deal."
— Arian Foster, four-time Pro Bowl running back (Houston Texans)
The voiceover side of the work has been compounding for over a decade — millions of cumulative impressions across the Las Vegas market and beyond:
The studio operates a self-contained mobile production trailer with edit bay, broadcast booth, Starlink, power, and climate control. The whole point: capture, edit, voiceover, and motion graphics happen on location, in continuous workflow, ending with delivery the same evening or next morning. This is the operational difference that lets a weekly Top 5 highlight package ship 18-24 hours after the final whistle, vs. the 7-14 day industry standard for youth sports content. It's the same difference that lets a hospitality brand activate a property opening with same-night content instead of waiting two weeks for a vendor to "circle back."
Richie Griffin Speaks On His Career, Life As An Entrepreneur, Favorite Equipment & Much More — interview with Alex Davis on 98.5 KLUC's Facebook page. Other appearances have been around regional broadcast (Sinclair / News 3 / CW) and local podcast circuits.
The studio's clients tend to share a pattern: they came in after years of vendor-by-vendor production where the coordination overhead had become the actual cost of doing business. They were juggling a photographer, a videographer, a motion designer, a voiceover talent, and an editor — five vendors, five timelines, five invoices, one campaign. The DigiCo model is one operator, one quote, one delivery date. That's the entire pitch.
If you've assembled the multi-vendor crew and you're tired of being the one stitching it together — that's the conversation. Start a project here.