The brief

Nevada Youth Sports needed a weekly highlight content program that would (a) become a fan-facing destination on social, (b) demonstrate sponsorship value to existing partners, and (c) attract new sponsorship inventory. Six divisions, 40+ teams, weekly schedule — and the content had to ship before parents and players had moved on to the next week's hype.

What we built

A weekly Top 5 highlight package across multiple NYS divisions: Spring ALL, Spring Tackle, summer flag, and seasonal expansion. Each week's deliverables include a hosted intro/outro, 5 ranked highlight clips with on-screen graphics, one full-length aggregate cut, and division-specific cutdowns for Instagram Reels, TikTok, and YouTube Shorts. ~12 unique content pieces shipped per week when you count cross-platform cutdowns and athlete-feature spinoffs.

How we ship same-day

Reels on Wheels rolls to the venue. Live capture, edit-in-trailer, on-camera host record before crews leave the field, motion graphics applied during the drive home, delivery same evening or following morning depending on game-day schedule. Standard turnaround: 18-24 hours from final whistle to social-ready content, vs. the 7-14 day industry standard for youth sports highlight programs.

Voices on the program

"The Top 5 program turned weekly highlights into a fan destination. Rich's production model is the reason we can promise sponsors something that actually performs."
— Scott Blackford, Nevada Youth Sports

"From the first reel, the difference was obvious. Parents tag each other in the comments. That's reach we never got before."
— Mike MacLeod, Nevada Youth Sports

"Rich is the only producer I've worked with who shows up to the field, edits in the trailer, and delivers before the crews hit traffic on the way home."
— Justin Phelps, Nevada Youth Sports

"The Top 5 format pays for itself. That's a rare sentence to be able to say about youth sports content."
— Ben Joffe, Nevada Youth Sports

The numbers

Sponsor-validated before the format launched — the program secured a marquee local-brand sponsorship out of the gate, market-validated rather than aspirational
10,000+ views in the first two or three days is the typical floor on a Tackle Football Top 5 reel, with multiple posts climbing well above that — peak performers have crossed 20,000 views
225% reach beyond follower count — the algorithm pushes Top 5 reels to more than double the follower base, indicating strong content-quality signal vs. typical sub-100% reach for youth-sports organizations
4–6% engagement rate (likes-to-followers) on Tackle Football Top 5 — roughly 4–6× the rate of competing youth sports content in the Vegas market
16–21 comments per reel with parents and family members tagging each other — organic distribution that compounds reach without paid spend
~40,000 combined followers across Instagram (@nvyouthsports + @nys_football) and Facebook (NVYouthSports) tied to the content program
20,000+ annual NYS participants across multiple divisions = a captive audience plus extended-family network the highlights distribute through
NFL alumni connection — former NYS players including Jaden Hicks (Super Bowl) feed the "youth-to-pro pipeline" narrative the Top 5 program builds on
Format replicable — the production model has been proposed for additional youth sports leagues across the Southwest

The result

Sponsorship-validated and growing. New sponsors approached the league after seeing the content quality. The program has become a model for the broader youth sports content pipeline — the same workflow applies anywhere a regional league needs to demonstrate sponsorship value while keeping production economics sustainable for the operator.

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Nevada Youth Sports — Top 5