Production budget scene with calculator and gear

How Las Vegas video production gets priced (and why ours starts at $10K)

By Richie Griffin · May 7, 2026 · 2 min read

The honest answer to "what does a video cost in Las Vegas?" is: it depends on what kind of video, what kind of brand you are, and whether you want it to last past next quarter.

There's a floor in this market most people don't see. Below about $3,000, you're hiring someone with a Sony A7 and a friend's dining room. Between $3K and $10K, you're hiring a freelancer who does decent work but probably can't deliver same-day, can't bring a trailer, can't hand you motion graphics, and can't voice the spot. Above $10K, you're hiring an actual production unit.

We sit at the floor for the third tier and the floor goes up from there based on scope. Here's roughly how the math works.

What a $10K commercial buys you in Las Vegas

A one-shot $10K project from us covers: scoping call, full-day shoot with broadcast-grade lenses + audio, edit, voiceover (in-house), motion graphics polish, color, and delivery in the formats your channels need. One revision round. Final masters in your cloud of choice.

What it doesn't cover: multi-day shoots, additional location/insurance complexity, talent fees if we're hiring outside performers, drone/FPV (those are scoped per shot), or rush fees if the deadline is unreasonable.

Why retainer beats one-off above a certain volume

If you're shipping more than one video a month, retainer math wins. Our floor is $3,600/month, which gets you a baseline content program — typically 4-6 deliverables a month, a recurring shoot day or remote pipeline, and a continuous edit/motion turnaround instead of project-by-project ramp-up.

Cost per deliverable on a retainer is meaningfully lower than per-project pricing. The reason is structural: we're not re-onboarding every time, we're not re-quoting every time, your brand voice is already in our heads, and we can ship faster because the slot is reserved.

What we don't do

If your project is genuinely $1,000 — under no circumstances should you pay us $10K. Find a freelancer or a film student. The work won't be the same, but it shouldn't be — that's not what your project needs.

If your project is $50K+ and includes celebrity talent, complex VFX, or a 30-second TV spot for a national brand — there are bigger shops in town. We can shoot it, but we're not going to pretend we're Greenhaus GFX.

The sweet spot for us: $10K-$50K commercial projects, or ongoing $3.6K-$15K monthly retainers, for Las Vegas brands that want one shop handling production end-to-end.

Written by Richie Griffin — Las Vegas video producer, voiceover artist, and on-camera host. Founder of Richie Griffin DigiCo. Make Boring Illegal.

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